Community Building in Crypto and Web3

Crypto Infinity
3 min readOct 19, 2022

Over the last decade, the Web3 space has grown like the universe, rapidly expanding in every direction. And with innovation happening at incredible speeds, there’s never been a better time to help build the future of Web3.

The most successful blockchains, DAOs, NFT projects, defi protocols, and decentralized marketplaces all have one thing in common. They are all powered by engaged communities.

In this article, we break down our approach to community-building, with some valuable tips that have come from our experience. Let’s dive in!

  1. Effective Storytelling

To build community, you need to be an effective storyteller. You need to be able to articulate the vision of your project in a way that resonates with people and gets them excited about being a part of it.

The best way to do this is to focus on why your project is important and how it can benefit people. What problem does it solve? How does it make people’s lives better?

People are more likely to get behind a project that they believe in and that they feel is making a difference. So, if you can tell a convincing story about your project, you’re more likely to build a strong community around it.

“NFT projects are the perfect intersection of storytelling and community building.”

In the web 3.0 space, there’s nowhere where this is more apparent than NFTs. NFT projects are the perfect combination of a compelling story and community building. If a team can craft a story that provides value to even a niche group, it can quickly create a loyal community for their project.

2. Build in public and be transparent

Transparency is key in developing any project, whether it be in crypto or web. By being transparent with the community, you build trust and credibility. Furthermore, it allows for a two-way flow of information so that the community can provide feedback and help shape the direction of the project.

Some ways to be transparent during project development include:

-Regular updates on progress, setbacks, and decisions made
-A clear roadmap with milestones and deliverables
-Publishing all code changes
-Sharing meeting notes and minutes

It’s also important to have a system in place for handling bugs and security issues. This way, the community can feel confident that they are being addressed in a timely and effective manner.

3. Reward your community and show appreciation

Everyone likes to feel appreciated for their enthusiasm and effort. Show your community that you care by putting them first.

Your early members will appreciate being the first to have access to your initiatives. You can also run community-only giveaways. Provide perks and opportunities when you can. Even having special roles in Discord for those early members is exciting for the community.

Appreciation doesn’t have to be expressed in gifts only. Be creative and remember that we all want to feel special, included, and appreciated.

4. Collaborate with other communities

Web3 is a relatively small space. It’s estimated that there are only around 300k NFT owners globally. The number may well be higher, especially including DAOs and DeFi participants, but the space is still growing.

Considering that, it’s important to reach out and make friends with other communities. Whether it’s hosting joint events or leading initiatives together, the connections we form in the space are valuable for everyone. Web3 is not about competition — we’re all here to work together.

5. Don’t Forget About The Memes

Memes in Web3 are serious business. They can be one of the most valuable community building tools in the arsenal.

“Memes are community building catalysts for a world with a short attention span.”

Many successful web3 communities have a dedicated channel for community-sourced memes. Memes are community-building catalysts for a world with a short attention span. The process of creating them creates strong bonds between community members. Their potential to go viral on social media makes them a powerful tool for community growth.


While no great community is built overnight, I genuinely believe that by applying the tips and suggestions above, you’ll be well on your way to growing a thriving community and ultimately making a splash in the exciting world of Web3.

Have any questions? DM Cryptoinfinity to build a self-sustaining community for your crypto project.