Public relation guide for crypto and web3 projects

Crypto Infinity
4 min readOct 29, 2022


The crypto industry is a trustless ecosystem. So, when it comes to establishing brand awareness, visibility, credibility, and trustworthiness, there is no better channel than crypto PR (public relations). An effective PR campaign essentially has the potential to take your crypto project to new heights.

What is Crypto PR?

Crypto PR is a specialized form of public relations that focuses on building awareness and reputation for blockchain-based companies and projects. It typically involves developing and executing strategic communications plans that include media relations, thought leadership, community engagement, and other tactics designed to reach key audiences. While the goals of crypto PR may vary depending on the project or company, the overall aim is usually to build positive perceptions and create a favorable environment for adoption. This can be achieved by increasing visibility in the media, demonstrating thought leadership, driving community engagement, and more.

Few tips to get started with PR for Crypto and Web3 projects

There are many different strategies and tactics that can be used in crypto PR, but it is important to tailor your approach to the specific needs of your project or company. With that said, here are a few tips to get you started:

1. Define your goals and objectives. What do you want to achieve with your crypto PR campaign? Be as specific as possible.

2. Identify your target audiences. Who do you need to reach in order to achieve your objectives? What are their needs and interests?

3. Develop key messages. What points do you want to communicate to your target audiences? Make sure your messages are clear, concise, and compelling.

4. Create a plan of attack. Once you know what you want to achieve and who you need to reach, you can start developing your strategy and tactics. Consider all the different channels available to you (media relations, social media)

By taking these steps, you will increase your project’s awareness whilst ensuring your budget is being put to good use. There’s no point spending thousands of dollars on an NFT news site when you’re a serious DeFi protocol.

Create a newsworthy story

Cryptocurrency is all the rage and a hot topic, especially in media. For your cryptocurrency project to succeed, you have to create an exciting story that will grab people’s attention. One way to do this is through working with influencers and hosting events, like competitions or data releases. By getting creative and thinking outside the box, you can generate media attention and interest in your project, which will ultimately benefit you financially.

In order to get free publicity, your story needs to be newsworthy and speak to the target audience. As soon as someone reads and shares your story, it could go viral.

How to Find the Right Media Outlets

Finding the right media outlets to target for your cryptocurrency PR efforts can be a challenge. There are a lot of factors to consider, including the size and focus of the outlet, its audience, and its reputation. Here are a few tips to help you find the right media outlets for your needs:

1. Do some research. Make a list of potential target media outlets and learn as much as you can about them. Find out what kind of content they typically cover, who their audience is, and what their general reputation is. This will help you narrow down your options and choose the right targets for your PR campaign.

2. Consider your goals. What do you hope to achieve with your crypto PR campaign? Are you looking to generate awareness for your project? Drive traffic to your website or blog? Get featured in a major outlet? Once you know your objectives, you can better identify which media outlets will be most receptive to your pitch.

3. Reach out to influencers. If there are any well-known influencers in the space that have a good relationship with the media outlet you’re targeting, reach out to them and see if they’d be willing to help promote your project. This can go a long way in getting your foot in the door with that outlet.

4. Build relationships. Don’t just pitch news stories to media outlets — build relationships with them as well. Follow them on social media, read their articles, and comment on their work

Considerating All Costs of PR

When it comes to promoting your cryptocurrency project, it is important to consider all of the costs associated with PR. This includes the cost of hiring a PR firm, the cost of marketing and advertising, and the cost of any other promotional activities.

Few things in mind when comparing multiple proposals:

Are the prices reasonable?

Is there a word limit on the article?

Are internal links allowed?

Are images allowed in your posts?

Is there any specific limitation or requirement for the article to be approved?

Even if you don’t know why all the above are important or how specific criteria impact your article, the more they are ticked off the list, the better!


Public Relations is an important tool for any project that wants to succeed in the crypto sphere. You just have to know how and when to use it. Doing it right can help a project raise funds, build a community, and become a leading player in the space. To claim the top spot in your niche, you should be committed to making content valuable enough to be published by top publications to prove its worth!

Awareness, engagement, and authority are everything! Now that you have all the information you need, including a step-by-step guide on creating a public relations campaign, you’re ready to push your next article!

Have any questions? DM Cryptoinfinity to build a PR strategy for your crypto project.



Crypto Infinity

A Web3 Marketing and PR Agency